In the online marketing space, the word “bot” gets thrown around all the time, even though it’s not a new thing (at least to some people – local business owners), so I’d start by giving a little description of what it refers to.
What is a “Bot”?
When people refer to a bot, they mean a Chatbot or Messenger Bot. A chatbot is a piece of automated messaging software that uses Artificial Intelligence (AI) to converse with people. It’s a piece of code that sits inside of Facebook that allows businesses from a fan page to communicate with customers
Messenger Marketing
This happens to be one of the biggest things since the website when it came out in the ’90s. Messenger marketing/bots is a channel that, when used correctly, opens up infinite doors of communication and engagement with your audience, in turn driving more leads and sales
It involves building a subscriber list and communicating with both prospects and subscribers using Facebook Messenger. The act of actively doing this is what is called Messenger Marketing
Worthy of note is the fact that on the ios app store, the most downloaded app after Facebook, is the Facebook messenger app
2 key Advantages of Messenger Marketing
First of all, with this type of marketing, there’s a low entry barrier for both a local business and the target audience. From sources across the web, Facebook messenger is the most downloaded and used app in the world; used by 68% of app users. It is not just for group chats among friends and family. Compare this to the rest of the mobile app market, where 71% of users delete an app within 90 minutes
Secondly, the field is still wide open. While Facebook has 10 million advertisers, there are about only 300,000 active chatbots on Facebook Messenger. That’s a lot less competition. Marketing email click-through rates (3.1 percent, on average) haven’t improved in years, and only 30% of marketing emails are even opened. The beauty of this is that chatbots can help local businesses bypass inbox competition too. This is phenomenal!
Why Local Businesses Need a Bot
- Brand building: local businesses can build their brand with chatbots. They finally have a chance to get a Return on Investment (ROI) on Facebook. This is for real, tangible, and easy to prove
- Engagement with customers: this could be by way of getting feedbacks, reports, etc
- Provision of 24×7 customer service: with chatbots, local businesses can provide service and support to clients and potential customers
- Ability to build a list: this is easier to be done with messenger bots
- Marketing to customer list: when a list has been built on Facebook messenger using a messenger bot, it’s so seamless marketing to that list. When a local business markets to that list using messenger marketing, the open rate is 4 times better than email marketing, on average. The click-through rate is 10 times better.
This is the comparative advantage local businesses should have, and it’s their chance to get it at NetBIzSolsPro. To get your marketing Bot set up for your business,
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