Digital marketing is necessary nowadays to be able to be better than or keep pace with our competition.

Digital marketing has 3 most important benefits, which are;

– Online sales

– Audiences can be attracted in a cost-effective and measurable way

– Branding products in less time than through conventional marketing.

Other benefits of Digital Marketing are;

1. Ideal Customer Targeting –   One of the biggest benefits is the ability to target ideal customers. When we advertise in magazines, bulletin boards or on TV we think we will reach the ideal audience. Sometimes this happens but not to the extent that the opportunities, tools and tactics in digital marketing provide. We can ensure that the right audience watches our content online. Search engine optimization allows us to reach users who search for our terms and Pay Per Click (PPC) advertising allows us to target those who are 95% interested in our products and services based on local and general data recorded in Internet protocols.

2. Low Cost – A properly planned and created digital campaign can reach the right customers at a much lower cost than traditional marketing methods.

3. Shopping in a couple of clicks – through the web / web shop we enable customers to buy things and services from home in just a few clicks. Unlike traditional marketing which requires making a phone call or going to the store which is an additional cost to people.

4. Personalization – by collecting data from users who visit our website we can build a database of the same and sometimes greet them with a CTA option. In this way, we can offer them various offers, and promotions, all in order to create benefits for customers and improve profits and personalization (branding). At the same time, we can provide customer service and help ourselves with our business.

5. Openness – engaging in social media and managing smart strategies. Building customer loyalty and building your own reputation. 

6. Social Connectivity – Digital marketing allows us to create great campaigns through which we can spread and reach people with rich media content. With digital marketing through campaigns, we can get a huge social connection and an unlimited number of users (clients) that spread in a way from user to user and multiply like a “virus”.

7. Tracking and measurable results – measuring internet marketing using web analytics to determine the effectiveness of campaigns. Through it, we get detailed information about what most users view and search on our website, that is, how they react to our placed ads. It is also possible to show exactly how much money we make from each digital strategy.

8. Good content marketing – It provides us with a range of opportunities and every website must have the right content to meet certain business goals. It is important to be successful on social media and on the web so that users set you apart from others and continue to follow you.

9. Global market – the ability to find new markets and move into business for less investment