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The Essence of Digital Marketing

Sep 19, 2019 | digital marketing | 0 comments

PPC campaign

Digital marketing has a strong opportunity and potential to change the way we come and engage our customers in terms of growing our profits. There are many digital marketing tactics by which companies operate successfully. Conversions have an important factor and a big impact.

Many scientific studies have proven that digital marketing increases sales by up to 800%. In some cases even more. An example of this is a London company that has a web shop (ecommerce) regarding the sale of candles. With the help of digital marketing strategies, the company managed to increase its sales by 714% in just 3 months.
There are a number of cases that proof that digital marketing really does the right job. With the right strategies, analytics and statistics, and an efficient, smart and psychologically oriented implementation with the right digital specialist, small and medium-sized enterprises can increase profits today in just a few months. Of course, large companies are not excluded here. With the right marketing strategies, possibilities are limitless.

Using and intensively applying digital marketing tactics is the way one can most profitably start a business on the market. When it comes to traditional marketing nowadays, small and medium-sized businesses with a limited budget find it very difficult to compete with larger companies in terms of advertising space and also to advertise on a variety of expensive platforms (radio, television, magazines, etc.)
The key that opens the door especially to small and medium entrepreneurs is precisely via digital marketing (specialists) with which they can get more than they expect to get through traditional marketing.
Digital marketing is very flexible and there are so many benefits it provides that it is difficult to shape them into one marketing context. At affordable prices, the digital way can help companies of all sizes to use CTA (Call to action) to achieve outstanding results. When companies advertise through expensive television commercials or print advertising, there is one thing that these advertisements do not allow: personalized marketing.

Personalized marketing through an online digital platform allows absolutely all users of the world to access social media such as Facebook, Instagram, Youtube channel, our websites, newsletters… Today’s extraordinary technological possibilities really have no end. The possibilities of visiting clients on our digital channels are unlimited with the possibility of visiting at any time, in any place and with any digital platform (mobile phone, TV, computer, laptop, tablet …). You only need to have one and that is the INTERNET.

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