Audio marketing is not a new concept. It has been around since radio started. The first form of audio marketing was when the company – Proctor & Gamble, would sponsor radio dramas because they wanted women in the demographic to buy their soap (that’s how the name “soap operas” came by the way) given that they would spend a lot of money.

Audio marketing is simply content that is created to get in front of a specific audience at a specific time, to get them to do something specific. Audio is very flexible because you can be in so many places and still get the content – that’s what makes it above and beyond. You don’t have to be at one point watching and reading written content, as is the case with video, but you can be anywhere: walking with a dog, waiting in a bank, traffic, etc.

Audio marketing comes in various forms: pod casting, casting recorded content, live content, even the traditional radio broadcasting, etc. We also have audio books.

A lot of companies are moving towards this form of marketing – Apples started with audio news. The smartphone is the delivery method. This is what makes it different because almost everyone has a smartphone, and these persons (smartphone owners) are within reach. For this reason, audio marketing is very powerful especially when combined with social media.

Audio marketing can be a game changer for local businesses. It makes them standout; get their content in front of people they want it to get to, and gives them an edge over their competition (if they aren’t using this form of marketing).

Audiogram (;-) a video file pretending to be audio) technically is just a video file but there’s an audio overlay, a little ‘wave thing’ that pops up called reactive wave. It simply reacts to whatever its hearing [see samples HERE]. 

Local businesses can upload them on their website, social media (this is the hotspot), GMB listing, etc.

As at the time of writing, audiograms happen to be THE WAVE OF THE PRESENT. Google loves these things, and businesses that use them have a lot to gain.

Other businesses have already started using this form of marketing to get more businesses. There’s much to gain by joining them.

Contact us today, for an audiogram specially customized fro your business