Mobile devices are dominating the market and, every day, companies must prepare even more to deal with this trend. Investing in proper communication is essential to reach your audience and increase the number of conversions. For this reason, creating a responsive website means presenting Internet users with a differentiated digital architecture and being innovative in the market.
The reasons you need a responsive website are thus;
– User experience:
A website with this structure strengthens the user experience without harming its visual identity, in addition to making your brand accessible anywhere.
– Easy management:
When you update your website information in the system, all platforms will automatically receive the new content.
– Ease in marketing and SEO:
With a responsive website there is no need to create multiple versions of a website. It adapts to different devices, which can help when designing digital communication strategies.
– Better search engine positioning:
The biggest search engines like Google, Yahoo and Bing, recommend the use of the technique, because its algorithm better understands the layout that adapts to the different formats. Thus, search positioning goes up.
– More efficient data loading:
Studies have already pointed out that responsive sites load information faster than others.
– Accessible in all browsers:
This technique uses the new CSS 3 rules and properties (media queries, micro formats …), understood and accepted by all browsers.
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